PEPPERFRY EXPANDS THE STUDIO NETWORK IN BIHAR

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INAUGRATES ITS FIRST STUDIO IN PATNA

Pepperfry, India’s No.1 Furniture and Home products marketplaceannounced the launch of its Studio in Biharat Patna today. Pepperfry has been rapidly expanded the omnichannel network over the last few years. Today, Pepperfry has the largestOmnichannel business in the furniture and home segment in the country witha wide-spread network of 39studios (owned and franchise) across 22cities. Pepperfry is looking to establish 70 Studios across key metros and TIER I marketsby April 2019.

TheFranchise Studio in Patnahas been launched inpartnership in partnership with Heritage Lights and more Pvt Ltd headed by
Mohammad Rameez Razi and NaureenRazi. The new Studio islocated at a prime hub AAA1 New Patli Putra Colony spanning across an area of 3000 Sq. Ft.By visiting the Studio, customers in Patna can experience a curated collection of furniture and décor designs crafted in different wood/material and finishes from Pepperfry’s online catalogue. Thus, experience the superior quality of select Pepperfry merchandize. The Studio is managed by interior design experts and architects who offer complimentary design services to customers helping them build their dream homes. Now, customers in Patna can drop by at the Pepperfry Studio for a truly unique furniture and home buying experience.

Pepperfryopened the first Studio in 2014 and over the years the Studios have evolved as prime consumer engagement points with a contribution of more than 25-30% to theoverall Pepperfry business. The company has rapidly expanded the Studio franchise network in the last few months in partnership with new-age and experienced entrepreneurs across Bengaluru, Indore, Lucknow, Hubbali, Mysore and Goa. Pepperfry’s franchise model is a truly unique business model with immense potential to scale thus making it lucrative for potential partners. Unlike any franchise business in the country, the Pepperfry franchise model does not require the partner to hold product inventory and is based on 100% price parity. The company offers a rewarding commission structure where the franchise owners can benefit by earning commission on each online transaction made viathe franchise studio. Pepperfry manages the customer experience end-to-end, from delivery to assembly thereby, providing a seamless shopping experience to customers.

HussaineKesury, Chief Activations Officer, Pepperfry,said, “We are happy to set our foot in Patna. Our Studios offer enhanced home shopping experiences and we are happy to partner with Heritage Lights and more Pvt Ltd for serving our discerning customers in Patna. It is one of the key markets for branded furniture and we are confident that we will be able to cater to our customers in a better fashion through our Studio. We look forward to opening more Studios in Bihar.”

Mohammad Rameez Razi, Director, Heritage Lights and more Pvt Ltdsaid, “We are excited about opening our franchise Studio Pepperfry. The Pepperfry omnichannel network is gaining momentum across the country and we want to be a key part of this growth story. We look forward to replicating the success of the Studios in the city.”

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