Radhika Apte in the opening of TOMMY HILFIGER at patna

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TOMMY HILFIGER CELEBRATES FIRST EXCLUSIVE STORE OPENING IN PATNA

Patna: Tommy Hilfiger, which is owned by PVH Corp., announces the opening of the first exclusive TOMMY HILFIGER store in Patna, India on November 29, 2018 with Radhika Apte wore a cropped sweatshirt from Tommy Hilfiger, a corduroy shirt from Tommy Jeans Crest and Tommy Hilfiger boots to the launch event.

“I’m excited to be in Patna to celebrate the opening of the first exclusive TOMMY HILFIGER store in the city,” said actress Radhika Apte. “I am a longtime fan of the brand and this store showcases Tommy Hilfiger’s latest collections in a beautiful and welcoming shopping environment. The versatile designs and unexpected twists are the epitome of classic American cool style.”

During the event, key influencers such as Ira Dubey, Carol Gracias, Neelaksh Apte, Kanishtha Dhankar and Arya Bhat, press and VIPs browsed and shopped the Fall 2018 menswear, womenswear, kids, footwear and accessories collections that celebrate American Icons, giving nod to signature TOMMY HILFIGER styles, and putting a modern twist on timeless classics to meet the needs of the now.

Spanning over 125 square meters, the store’s design reflects Tommy Hilfiger’s new global retail concept, which fuses the brand’s American heritage with clean, modern finishes and a bright, airy aesthetic. The exterior façade fuses high-gloss white lacquered wood and polished stainless steel with accents in the brand’s signature red, white and blue color palette. The interior takes cue from the nautical lifestyle – one of Tommy Hilfiger’s longstanding sources of inspiration. Illuminated, white lacquered wall panels are set against rustic oak flooring. Furnishings are rendered in high-gloss white wood, with accents in polished stainless steel, walnut wood and glass. A high-resolution digital screen showcases the latest global TOMMY HILFIGER campaigns for an immersive brand experience.

WHO: Radhika Apte, Ira Dubey, Carol Gracias, Kanishtha Dhankar, Neelaksh Apte and Arya Bhat.

Radhika Apte wore a cropped sweatshirt from Tommy Hilfiger, a corduroy shirt from Tommy Jeans Crest and Tommy Hilfiger boots.

Ira Dubey wore a sweater from Tommy Icons Collection from Tommy Hilfiger, leather skirt from Hilfiger Collection and Tommy Hilfiger jewellery.

Carol Gracias wore a dress and sweater dress from Tommy Hilfiger and earrings and bracelets from Tommy Hilfiger.

Arya Bhat wore a jacket, pants and sneakers from TommyxLewis Capsule Collection from Tommy Hilfiger.

Neelaksh Apte wore a shirt, a sweater and jeans from TommyxLewis Capsule Collection from Tommy Hilfiger and Tommy Hilfiger sneakers.

Kanishtha Dhankhar wore a bandeau top and pleated skirt from Tommy Hilfiger and heels from Hilfiger Collection.

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