Rado’s glamorous brand ambassador unveils exciting new
Collection in Patna
Patna: Actress, model, TV host and Rado ambassador Lisa Ray was the guest of honour at the Alankar Jewellers, store in Patna city today as pioneering Swiss watch brand Rado unveiled its brand-new collection.
Lisa wowed the crowd at the Patna event, kicking off a tour that will include additional launches in Agra and Goa. Speaking at the launch, the multitalented model and actress stated, “I am excited to launch their gorgeous new season 2018 collection in Patna today. Rado’s latest collection is inspired by elements of time- which is a beautiful fusion of natural colours, classics, minimalism and innovation which is raising the bar both in terms of design and materials. Just like how this collection wowed me, I hope it wows the watch enthusiasts of Patna as well and leaves them demanding for more!”
As the collection draws inspiration from Rado’s past and present to show a glimpse of the future, it was fitting that Lisa – Rado’s longest serving brand ambassador – should be present to unveil the collection. Her talent, natural elegance and sense of style, as well as her adaptability, make her the perfect match for Rado.
Featuring stand out new pieces from Rado’s key HyperChrome, DiaMaster, True Thinline and Tradition families, the collection underlines the brand’s status as the Master of Materials, and as a major design player in the watch industry. Among the watches Lisa unveiled were:
The new RadoDiaMaster collection
The new RadoDiaMaster models showcase Rado’s bold approach to design and how the brand succeeds in daring to be different. With pared-down details, and large, open and readable dials, the DiaMaster proudly represent Rado’s minimalist design approach. New models in yellow gold and rose gold colouredCeramosTMbring a new slimline but scratch-resistant look to the collection; pioneering plasma features on the new COSC certified Petite Seconde models and smoked sapphire crystal makes an appearance on the new automatic edition, which also offers a glimpse of the movement inside.
The Rado Tradition 1965 Auto
Inspired by the original Rado Manhattan from 1965, this new model takes the very best of the vintage timepiece and updates it to suit the preferences of modern wearers. With the look and feel true to the original Manhattan, but with a larger case, more durable materials and super scratch-resistant sapphire crystal, this is Tradition, updated for the 21st century.
With the brand’s dedication to innovation and to pushing boundaries, the new HyperChromeUltra Light is everything you’d expect from a Rado, featuring groundbreaking materials, innovative new elements and showstopping design. Presented in two earthy tones, the bronze and brown pieces weigh just 56g but are obvious heavyweights in the style stakes.
Rado True Thinline Nature collection
Taking the essence of Rado, and blending it with elements of the natural world, the True Thinline Nature collection demonstrates Rado’s supreme ability to create high-tech ceramic colours beautifully and consistently. The vibrant green, earthy brown and tranquil blue of the collection are sure to find a home among watch enthusiasts who love nature and distinctive colours and are looking for an item of long-lasting beauty and quality.
For a full range of both men’s and women’s Rado watches in Patna please visit:
Alankar Jewellers, Alankar Business Centre, East Boring Canal Road, Bihar 800001
Learn more at rado.com or on our social media channels RadoWatch